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Defy the 70% Failure Rate: 5 Game-Changing Habits of Successful Billion-Dollar Startup Founders

Defy the 70% Failure Rate: 5 Game-Changing Habits of Successful Billion-Dollar Startup Founders2 min read
  • October 11, 2024
  • by Silvina Moschini

Defy the 70% Failure Rate: 5 Game-Changing Habits of Successful Billion-Dollar Startup FoundersIn the competitive startup landscape, success remains elusive. According to Startup Genome, 9 out of 10 startups fail, while the Bureau of Labor Statistics reports that 70% of new businesses don't survive a decade. At Unicorn Hunters, our wealth democratization mission has led us to uncover five pivotal habits of founders poised for unicorn success, distinguishing these exceptional startups from the rest. These game-changing habits are shared by Silvina Moschini, Unicorn Hunter in Chief and part of Unicorns Hunters’ Circle of Money.

1. Embrace a Disruptive Vision

Unicorn entrepreneurs revolutionize industries. For example, Carbon Collect, featured on Unicorn Hunters, has reimagined carbon capture technology. Based on more than three decades of research and development, the MechanicalTree™ is a thousand times more efficient than natural trees at removing CO2 from the atmosphere.

Actionable Tip: Challenge industry norms and seek radical solutions. Ask yourself,"How can I make this 10 times better?". Aim for a thousandfold improvement like Carbon Collect did with their MechanicalTree™.

2. Master the Art of Pivoting

Adaptability is often the key to startup success. FORTË, a Unicorn Hunters alumni, demonstrated this by pivoting from in-gym experiences to a direct-to-consumer model during the pandemic. This shift expanded their reach and growth potential.

Actionable Tip: Regularly assess your market fit and potential opportunities through"pivot checks." Stay agile and be prepared to shift your strategy when data supports it.

3. Cultivate a Global Mindset from Day One

Global thinking is crucial in today's interconnected world. Our diverse investor panel, including Steve Wozniak and Rosie Rios, seeks ideas with international potential.

Actionable Tip: Design for global adaptability from the start. Consider how your solution can be tailored for various markets and cultures.

4. Prioritize Exponential Growth Strategies

Unicorn-potential startups prioritize rapid scaling over steady growth. Unicorn Hunters showcases companies aiming to revolutionize industries and swiftly dominate market share, such as Starton Therapeutics, which is developing transdermal drug delivery systems for cancer treatments.

Actionable Tip: Identify your key growth driver that could yield exponential results. Focus intensively on optimizing this aspect.

  1. Embracing Failure as a Stepping Stone to Success

Unicorn founders view failure not as a setback, but as a valuable learning opportunity.

Actionable Tip: Adopt a growth mindset. After each setback, conduct a thorough post-mortem analysis. Identify key learnings and how they can be applied to improve your product, strategy, or business model.

At Unicorn Hunters, we actively nurture these habits, offering startups a platform to showcase their ideas to global investors and leaders. Silvina Moschini emphasizes the critical nature of these habits for aspiring unicorn founders.

Have a groundbreaking idea? We want to hear from you. Submit your startup at https://unicornhunters.com/founders. Your billion-dollar journey could start here.